About Us

Cutest Invitations Ever evolved from Elam's Hallmark. Our story starts going on 30 years. Guy and Mary Elam and their children Christie, Joni and Scott opened their first Hallmark store in 1979 in San Diego. Going on 30 years later we now own 9 Gold Crown Hallmark stores, two Mary Secret Garden's and one Home Decor & More store. Custom imprinting is a very creative and personal business. We are helping people daily celebrate life. We imprint in all 9 Hallmark stores and have a very large department with an extensive selection of invitations in our Encinitas store. This store is located on the coast in northern San Diego county. This website is an exciting way to share our passion for cute invitations with you and hopefully exceed your expectations and help you celebrate life!